Connecting with ADA Members: Multiple Platforms, Myriad Opportunities
The American Dietetic Association recognizes the critical role that companies play in helping members create healthy food options and cost-effective solutions to work-related needs. With that in mind, ADA wants to ensure you receive the support you need from us when working with ADA members. We strive to enhance the working relationships and communication with ADA members and to offer a variety of opportunities to market your products and services to them.
Why does ADA provide so many marketing choices? It’s not about making more money; in fact, it’s largely in response to ongoing requests from companies and business partners for such expanded options. ADA never expects that any company will market its products and services across all platforms. Ultimately, ADA strives only to give you choices, and you can decide which options are right for you.
ADA provides a plethora of options so companies like yours can select the advertising, marketing, and sponsorship choices that work best. The various opportunities are detailed on our Web site, www.eatright.org. They include advertising in print and digital publications (ADA’s Journal of the American Dietetic Association, ADA Times, and the ADA Food & Nutrition Conference & Expo Program Book), exhibiting at our Food & Nutrition Conference & Expo, and participating in ADA’s Corporate Relations Sponsorship Program.
As an exhibitor at the Food & Nutrition Conference & Expo, you gain access to more than 8,000 registered dietitians, dietetic technicians, and other food and nutrition professionals. You instantly increase your ability to close a sale while decreasing expenses because your prospect is a qualified buyer. Through the face-to-face marketplace of the Expo, you are developing solid business leads while building on existing relationships. Reinforce your company image in the minds of food, health and nutrition professionals before, at, and well after the ADA FNCE.
Become an Event Sponsor and increase your visibility at ADA’s FNCE and set your company apart from the other exhibitors. As a 2009 Event Sponsor, you will get exposure via print ads, signage and the ADA Web site. The package includes a 10x10 booth, quarter page ad in the Program Book, a complimentary entry into ADA’s new Mission Nutrition booth traffic building game and more.